Having set up and optimized countless sites with the goal of improving a businesses organic traffic footprint I often get asked the question, “Which CMS is the best for SEO?”. To which I can only answer there is none and Google will intend to keep it that way for as long as possible. I’ve worked with PHP, ASP.Net, Ruby and JS based sites which all have their merits and shortcomings. The issues only really make a difference when you’re righting bespoke features or you need to scale, which doesn’t affect most sites. So when a small business asks me what would the ideal platform be, I’d have to say it depends on what you’re trying to achieve.
I would opt for shopify and for a personal site or blog where you don’t need to have any coding experience, I’d opt for Wix or Squarespace. For a service based business/lead generation site, I would opt for WordPress
Lead generation sites can be anything from law firms, gyms to custom clothing. This versatile site structure allows owners to build up an online reputation which can later be used to pivot into other areas like publishing or eCommerce and is by far the most popular use for WordPress.
So why is WordPress perfect for lead generation sites wanting to take advantage of organic traffic? Let’s dive in and see!
The Current State Of WordPress
WP is an open source CMS built on PHP and currently powers over 30% of all the websites existing over the Internet and has certainly come a long way since its release on 27 May 2003, by Matt Mullenweg and Mike Little. It’s 2018 and WordPress continues to grow, steadily yet magnificently.
WordPress is definitely one of the favorite choices. But the question is whether it is a good choice for accomplishing the SEO goals that you are trying to achieve, so let’s find out what WordPress has to offer.
Lead generation sites that want to take advantage of SEO will need to produce content regularly and push it out fairly easily and this is exactly what WordPress offers you. Even If you are new to blogging, WordPress makes it easy by prompting users to take advantage of optimization techniques. When creating a post-WP will ask you to add the ‘Meta description’, ‘Tags and Categories’, ‘Meta Data’, ‘Keywords’, ‘Excerpt’, etc. Once you are there, optimizing will truly be a ‘click-of-your finger’ process.
Search-Engine Friendly URLs
Also known as permalinks, the chosen URL structure for your website posts is a crucial determinant of how search engines will perceive your content. Having an URL structure that makes sense for users and crawlers alike can make navigation a breeze and content discovery easy.
With WordPress, you can either choose to go with the generated permalink that is based on an ID number, or you can create your own URL. You can also set URL rules and have WP self-generate URLs based on the pages you create.
Super-Powerful SEO Plugins
The Yoast SEO plugin and the All-in-One SEO Pack plugin are the undisputed market leaders when it comes to WordPress SEO. Their premium versions offer a set of even more powerful features than the free ones. Here are some of the amazing features offered by the free versions of each of them
Speedy Content Turn-Around
If you are a website owner or a blogger, you know that search engines rank websites that turn around content speedily or in a regular manner. WordPress has a simple yet powerful text editor that helps you to create killer content that is both engaging and informative.
Faster Loading Time
As the mobile internet becomes more and more popular site speed has become one of the most important metrics when rating the user experience of a site. Slow loading sites often get demoted in rankings as they offer users a frustrating experience which Google does not want.
If a website takes more than 2-3 seconds to load, a high percentage of visitors tend to abandon the site there and then. Even if you are doing everything as directed by your site’s SEO strategy and yet fail to take measures that make your website speedy, you are in for a huge loss. However, WordPress speed optimization plugins can help you resolve this.
Note: Take it easy on the plugins even though they can be helpful using too many will have your site becoming sluggish and can even see plugins logic clashing with one another.
For more on site, speed recommendations check out these posts
WordPress takes the technical know how out of setting up a site as skilled developers are constantly creating templates that you can and configure with SEO-friendly features that have been optimized for speed and performance. To find out more about SEO friendly themes check out some of the best SEO-friendly themes for 2018.
WordPress offers a low barrier to entry solution that can be scaled up fairly easily for your average lead generation site. The way it has been developed has kept content in mind and with its main strength derived from it being a blogging platform.
WordPress’s open-source nature has helped the platform grow as an SEO-friendly website builder as the community responds to changes in the search algorithms and environment so you don’t have to keep up with all the technical trends and can purely focus on updating your site and generating content.